What is Social Media Engagement and why should I care?
For many businesses, the world of social media is a noisy and jam-packed place to try & build brand awareness. The idea of social engagement is overwhelming for some organizations because there’s simply to much that goes into targeting the right audience on each social network, let alone knowing what to post.
When it comes down to it, pushing your BRAND on social media starts with successful ENGAGEMENT STRATEGIES. It’s not just about creating posts on these channels….
When you think about social media engagement, it’s smart to break it down into something tangible, such as a long-term relationship. In this example you can imagine a committed and lengthy relationship takes dedication, readiness to adapt, the ability to think about the future and ensure the other person involved is happy for years to come.
ENGAGEMENT is not just a single interaction with a customer. It is an open line of communication over a period of time. And a business needs to create a great customer experience on all social channels that apply to their brand.