What is Lead Generation?
Lead generation describes the marketing process of stimulating & capturing interest in a product or service for the purpose of developing a sales pipeline.
Why is Lead Generation Important?
The buying process has changed, and marketers need to find new ways to reach buyers & get heard through the noise. Instead of finding customers with mass advertising, marketers must now focus on being FOUND online & learn to build continuous relationships with buyers.
The New Buying Process
In the old world the concept of “lead generation” meant the names of potential buyers were found in the marketing process of potentials and then passed on to sales. That has changed…Today buyers do their own research online without ever speaking to a salesperson. In fact research shows that from two thirds, to almost 90% of buyers have decided before ever reaching out to the business to purchase. This is why it is more and more critical to be found through SEM & SEO while that consumer is in the ZERO MOMENT OF TRUTH!