Branding and Marketing often are used in place of the other, but the truth is they are both vitally important, but we need to make sure we have a different approach for each of them.

  • Branding is Strategic, Marketing is Tactical
  • Branding helps build customer loyalty, Marketing cultivates customers
  • Branding is achieved thru simplification(less is more), Marketing is 1 on 1 communication
  • Branding reinforces the company in the market, Marketing promotes the brand’s products or services in the market
  • Branding influences purchasing decisions by being top of mind, Marketing can influence a customers’ immediate decisions to purchase.

Ultimately the main difference between the two is that marketing PROMOTES intended value and branding REINFORCES it.  We are going to help your organization create a strategic plan for BOTH!

We will first create or re-create your identity or expression(BRAND) and then push that Brand out to the consumers(MARKETING) thru the right DIGITAL solutions to help influence consumers buying decisions.

To learn more about how we can help you with your business, call Studstill Media today at (815) 224-2100 and ask for Cheryl, or send an email to advertising@studstillmedia.com