Q Hit Music (WIVQ/WSTQ)

Ten Things You Need to Know About Q Hit Music

  1. Q Hit Music is the only Top 40 station in the area, with WSTQ going to the format on January 1, 2000, and WIVQ joining its sister at the same time.
  2. WSTQ is one of the oldest FM stations in the area, signing on in 1965. WIVQ signed on in 1997.
  3. Q Hit Music has consistently been one of the top stations in the market, either top overall station or the 2nd most popular station for most ratings periods since the early to mid 2000’s.
  4. At any given time during the week, over 1400 people are listening to Q Hit Music – the most of any station in the area. [1]
  5. Over 10% of the radios tuned on are listening to Q Hit Music at any given time, the most in the area. [2]
  6. The average Q Hit Music listener listens to Q Hit Music a lot – 7 hours and 48 minutes in a given week, the highest Time Spent Listening to any station in the area. [3]
  7. Q Hit Music is #1 in the middays, when workday listening is highest. Over 1200 people are listening to Q Hit Music at any given time during the workday [4]
  8. Q Hit Music is #1 in the afternoon Drive. Nearly 1800 listeners to the afternoon drive at any given time. [5]
  9. Q Hit Music’s target audience is women between 18 and 34 years of age. However, over 50% of all people, male and female, between the ages of 25-34 tune into Q Hit Music in a given week.  Almost all women in that age group in LaSalle, Bureau, and Putnam Counties tune into Q Hit Music in a week. [6]
  10. Even though Q Hit Music, by design, appeals strongest to women under 35 years of age, the station is popular to women in almost all age groups. 22 percent of women 35-44 listen to Q Hit Music in a given week, 16 percent between 45-49, and an incredible 24 percent from 50-54 years of age! [7]
[1] Eastlan Ratings, Spring 2019, 12+, M-Su 6a-Midnight, AQH Persons
[2] Eastlan Ratings, Spring 2019, 12+, M-Su 6a-Midnight, AQH Share
[3] Eastlan Ratings, Spring 2019, 12+, M-Su 6a-Midnight, TSL
[4] Eastlan Ratings, Spring 2019, 12+, M-F10a-3p, AQH Persons
[5] Eastlan Ratings, Spring 2019, 12+, M-F3p-7p, AQH Persons
[6] Eastlan Ratings, Spring 2019, 12+, M-Su 6a-Midnight, Cume Rating
[7] Eastlan Ratings, Spring 2019, 12+, M-Su 6a-Midnight, Cume Rating

 

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